ROAS Calculator

Calculate your Return on Ad Spend (ROAS) and measure the performance of your ecommerce advertising campaigns.

Advertising Spend ($) Revenue Generated From Ads ($)

What is ROAS?

ROAS (Return on Ad Spend) shows how much revenue you generate for every dollar spent on advertising.

ROAS Formula

ROAS = Revenue From Ads ÷ Advertising Cost

Frequently Asked Questions

What is a good ROAS?

A good ROAS depends on your profit margins, product costs and business goals. Many ecommerce brands aim for a positive return that covers costs and generates profit.

Why should ecommerce sellers track ROAS?

ROAS helps identify which advertising campaigns are profitable and where marketing budgets should be invested.