Conversion Rate Calculator

Calculate your ecommerce conversion rate and understand how effectively your website turns visitors into customers.

Website Visitors Number of Sales

What is Conversion Rate?

Conversion rate is the percentage of website visitors who complete a desired action, such as purchasing a product.

Conversion Rate Formula

Conversion Rate = (Number of Sales ÷ Website Visitors) × 100

Frequently Asked Questions

What is a good ecommerce conversion rate?

Conversion rates vary by industry, traffic source and product type. Many ecommerce stores continuously optimize their websites to improve conversions.

Why should I track conversion rate?

Tracking conversion rate helps identify website performance and opportunities to increase sales.